Twenty years of enterprise leadership at HPE, Atos, Microsoft, Accenture, and Salesforce. Now shipping the frameworks and the code behind them. Amsterdam-based, advising C-suites on AI portfolio classification, governance, and the operating model that holds them.
Craig Horton is an Amsterdam-based AI Transformation Advisor with 20 years of enterprise leadership at HPE, Atos, Microsoft, Accenture, and Salesforce. His track record is anchored to measurable financial outcomes, EUR 300M EBITDA uplifts, 60 percent revenue growth, and distressed accounts turned into reference engagements within two quarters.
Whether advising on AI transformation strategy or stepping into executive roles where others stall, Craig brings the rare combination of supplier-side intelligence, enterprise change experience, and proprietary diagnostic frameworks built for leaders who need results, not another framework conversation. He builds the frameworks and the code behind them.
The current build cycle runs through the Model Context Protocol, the Human-Agent Operating Model, the AI Business Value Framework, and The Transformation Brief. The thread across all of them is the same, AI transformation read through the lens of management, governance, and behaviour, not technology.
Also Anthropic AI Fluency certified, plus certifications from Databricks, IBM, Kotter, Andrew Sobel's Client Advisor Master Class, LBS, and IE Business School.
In 2017 my heart stopped for three minutes, while running at the beach. 30 months later I was at the start line of my 1st Marathon des Sables, 250 kilometres across the Sahara.
That was the first of six 250-kilometre desert ultras between 2017 and 2025. Four Marathon des Sables, two Ultra X Jordan. The one award that matters to me is the 2025 MDS Never Give Up Award, because that is what the whole thing has been about, refusing to stop.
I wrote the full story in my book, Die Another Day, published by Troubador. Read it here.
Frameworks can look clean on a slide and fall apart the moment they touch a real process, and then progress stalls, and then grinds to a halt. I have had the same moment at 200 kilometres into a desert, and keep moving forward is the discipline I try to bring to every advisory engagement.
Thirty minutes on the calendar, you bring the problem, I bring the frameworks and an honest read. No pitch, no deck.
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